Every stage of the route from inception to production needs all four pillars. What changes is which one leads.
Stage
Product Development
Project Management
Business Analysis
Technical Expertise
InceptionIs it worth building?
LeadsProduct Development: Business case, product definition and the build-or-buy decision
Project Management: Initial plan, budget and governance
Business Analysis: Current-state assessment and high-level requirements
Technical Expertise: Feasibility, architecture options and vendor due diligence
DesignWhat exactly are we building?
Product Development: Target product and service model
Project Management: Delivery plan, gates and RAID log
LeadsBusiness Analysis: Detailed requirements, target operating model and acceptance criteria
LeadsTechnical Expertise: Target architecture, infrastructure, connectivity and data design
BuildBuilding it right
Product Development: Scope and priority decisions as trade-offs arise
LeadsProject Management: Vendor, broker and specialist coordination to one plan
Business Analysis: Process, data and control detail; test cases
LeadsTechnical Expertise: Engineering, infrastructure and integration delivered or overseen
TestProving it works
Product Development: Acceptance against the business case
LeadsProject Management: Test plan, defect triage and go/no-go evidence
Business Analysis: Acceptance testing against requirements
Technical Expertise: Performance, resilience and controlled-market testing
Go-liveSwitching it on safely
LeadsProduct Development: Readiness sign-off against agreed gates
LeadsProject Management: Cut-over, rollback triggers and hypercare
Business Analysis: Operational readiness and procedures
Technical Expertise: Production deployment, monitoring and kill controls verified
OperateRunning and improving it
Product Development: Roadmap and next release
Project Management: Handover with service levels
Business Analysis: Reconciliation and reporting processes
Technical Expertise: Performance tuning and resilience reviews
Shaded cells show which pillar leads at each stage. Costa Victoros remains the single accountable lead throughout.